Industry leaders Kristin Luck and Richard Thornton join the Relative Insight board

Relative Insight is thrilled to announce that insights experts Kristin Luck and Richard Thornton will support the company in achieving its growth ambitions. Luck has joined Relative Insight’s advisory board, while Thornton has accepted a position as a member of the board of directors.

The pair will use their extensive knowledge of the sector and experience in building tech and insights organisations to support Relative’s growth and help the business to scale up for continued international expansion – helping companies to get the most from their data in the process.

Luck, a serial technology entrepreneur, is the founder and managing partner of ScaleHouse, a growth advisory firm for technology and services companies in the insights and analytics sector. She will work closely with the company’s executive team to uncover expansion opportunities for Relative Insight’s offerings in the market research and marketing industries. She will also help to guide the company’s growth strategy in the United States following the recent investment it received from YFM Equity Partners. 

Thornton, previously part of the Cint executive team which led the company to a successful IPO, now heads up an advisory and services firm working with tech-enabled, high-growth companies to help them to realise their potential. At Relative Insight, he will be focusing on sales efficiency, strategic partnerships and further optimisation of operations.

“Our growth has recently accelerated sharply; driven by demand from companies seeking to get more value out of their text data and helped by our recently announced Series B funding,” said Ben Hookway, CEO of Relative Insight. “Kristin and Richard both have deep industry knowledge and experience when it comes to quickly scaling high-growth technology companies. We are looking forward to tapping into their expertise as we continue to expand, with a focus on the United States.”