Relative Insight has launched its website, so as a company that spends its time stressing the vital importance of shaping relevant content through the use of resonant language, we thought it sensible to use our own platform to help us shape the content strategy for the new site.
Our business is all about helping brands and agencies to better understand audiences, so what better way to show how language comparison methodology is useful, than to put our own technology through its paces and find out if there are any differences in the way our three core target demographics talk?
