In order to understand more about the people working in two of Relative Insight’s offices – one in London, one in Lancaster, we analysed and compared the language used in each office’s non-confidential chat channel.
By comparing conversations had by separate teams working for the same organisation, corporate comms and HR teams are able to see nuances in the way different people within that organisation think.
- During coronavirus lockdown where we’re all working from home, we did another comparison to understand how these two teams are coping – see the differences.
