66% of Americans taking prescription medication are non-adherent, and so to understand why this might be, we compared the topic of nonadherence on patient forums to the same conversation on forums for healthcare practitioners.
By comparing the dialogues of these two very separate groups about one common theme, we can see where there are discrepancies in patient understanding, and pinpoint knowledge gaps that HCPs and pharma brands need to address when talking to patients about why taking medication is so important.
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