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Case studies

Discover how brands and agencies are using Relative Insight to transform their understandings of target audiences, customers and employees

Discover how companies like yours are using text analysis

Identifying unique concerns for British and international students when they choose a uni

Marketing
brand positioning
education
forum data

Comparing multiple data sources to identify the taste of water

Digital
brand comparison
customer reviews
FMCG
forum data
social media data

Comparing how 3 betting brands talk about responsible gambling

Brand
brand positioning
entertainment
webcopy

Competitor benchmarking for ice-cream brands using social media

Digital
brand positioning
FMCG
food
social media data

Do brand FAQs actually answer frequently asked questions?

Sales
finance
forum data
investment
website data

How to create best in class customer support on Twitter

Customer Experience
brand positioning
customer service
retail
social media data

How Relative Insight used its own platform to shape its brand ID

Marketing
brand positioning
job descriptions
web copy

Analysing the evolving conversation on sustainability

Brand
comparison over time
environment
forum data

Comparing customer reviews of competing international delivery services

Brand
competitor benchmarking
review data
shipping