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Case studies

Discover how brands and agencies are using Relative Insight to transform their understandings of target audiences, customers and employees

Discover how companies like yours are using text analysis

How text analysis helped a brand empathise with its customers

Brand
consumer messaging
forum data
health

Comparing customer reviews of coffee shop chains to improve CX

Customer Experience
customer reviews
customer service
hospitality

How do beauty consumers talk about vitamin C compared to retinol?

Marketing
beauty
brand positioning
review data
topic comparison

Discovering disparity between employee and employer views on company culture

HR
employee engagement
glassdoor reviews
webcopy

How do patients and HCPs talk about nonadherence?

Brand
demographic comparison
forum data
health
pharma

Analyzing airline reviews during COVID to track the quality of their customer service

Customer Experience
comparison over time
cx review data

Comparing job ads of social media giants to see how they attract top talent

HR
job descriptions
web copy

Comparing corporate messaging of competitive brands

Brand
alcohol
competitor benchmarking
FMCG
topic comparison
web copy

Identifying cultural differences between gamers in the UK and US

Marketing
forum data
gaming
product positioning
social media