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Case studies

Discover how brands and agencies are using Relative Insight to transform their understandings of target audiences, customers and employees

Discover how companies like yours are using text analysis

How has the conversation around smear tests changed over time?

Marketing
comparison over time
forum data
health

Understanding the differences between separate teams working for the same organisation

Internal Comms
employee engagement
internal chat channels

Comparing high and low scoring live chat transcripts to inform customer service strategy

Customer Experience
chat transcripts
CX training
retail

Analysing brand positioning for three different gins

Brand
alcohol
brand positioning
FMCG
web copy

How do gen Zs talk about dating apps compared to millennials?

Marketing
consumer messaging
demographic
relationships
survey data

How a fashion brand analysed survey data to shape in-store customer experience

Sales
cx
retail
survey data

Analysing reactions to Christmas adverts: 2019 vs 2020

Marketing
brand positioning
christmas
comparison over time
social media data

Analysing competitors job-listings in order to stand out

HR
competitor benchmarking
job descriptions
recruitment

How language comparison prepared F1, and its fans for the future of racing

Marketing
coronavirus
forum data
sport
survey data