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A green shape on a pink background to mimic Barbie movie marketing.
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Tracking the Barbie movie’s marketing success

On May 23, the world got a lot pinker: the Barbie trailer dropped, kickstarting a marketing success story. Over the next eight weeks, the Barbie movie marketing juggernaut produced a myriad of memorable moments, from the Barbie Dreamhouse to the pink carpet. Its viral marketing campaign translated to box office success, with the film making […]

03 Aug 2023
A green shape on a pink background to mimic Barbie movie marketing.

Tracking the Barbie movie’s marketing success

03 Aug 2023
Comparing the language of albums nominated for Grammys 2023

Comparing the language of albums nominated for the 2023 Grammys

05 Feb 2023
Gauging tweeters' responses to Elon Musk through text sentiment analysis

Gauging tweeters’ responses to Elon Musk through text sentiment analysis

06 Dec 2022
I quit! Analysing MP resignation letters with alternatives to word clouds

I quit! Analyzing MP resignation letters with alternatives to word clouds

15 Jul 2022
Social listening text analysis: Wagatha Christie

Social insights into the Wagatha Christie trial: when words go wrong

01 Jun 2022

Avoiding cancel culture: the language of celebrity apologies

11 Jan 2022
Image: holiday celebrations

Comparing US and UK Christmas holiday celebrations

22 Dec 2021
guitar with christmas hat

The battle of the Christmas singers: Mariah Carey vs Michael Bublé

20 Dec 2021
iconic christmas ads

Iconic Adverts: What makes a magical Christmas ad?

10 Dec 2021

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