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Tracking the Barbie movie’s marketing success

On May 23, the world got a lot pinker: the Barbie trailer dropped, kickstarting a marketing success story. Over the next eight weeks, the Barbie movie marketing juggernaut produced a myriad of memorable moments, from the Barbie Dreamhouse to the pink carpet. Its viral marketing campaign translated to box office success, with the film making […]

03 Aug 2023

Love, social distancing and sex during lockdown

07 Oct 2020

The state of the race: 2020 US Presidential election

28 Sep 2020

Bubbles, outbreaks and the return of pro sports in North America

04 Aug 2020

Analyzing science forums to track the evolution of climate change discourse

21 Jul 2020

Students and universities: on the same page about coronavirus?

25 Jun 2020

Cybercrime and coronavirus – comparing people’s concerns

04 Jun 2020

From contemplative to angry: Sport fans under lockdown

22 May 2020

Is coronavirus changing the way we think about the ethical applications of technology?

05 May 2020

Market research and qualitative analysis in the time of coronavirus  

29 Apr 2020

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