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Customer insights

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Customer insights: The essential guide

Customer insight refers to the process of generating actionable intelligence from your customer data. This generally involves analyzing some combination of customer feedback and behavioral customer data to understand consumers’ attitudes towards a range of relevant topics including product quality, customer service, brand perception, experience and more. 

14 Nov 2022

Get ready for the rise in marketing and CX data collaboration

05 Feb 2021

What can brands and marketeers learn from Amazon reviews?

20 Jan 2021

Developing effective customer service practices using Google Reviews

12 Jan 2021

How UK banks are using Twitter as a support channel

06 Jan 2021

Read the book or watch the film?

16 Nov 2020

Is there a difference between how home workout brands talk vs their customers?

06 Nov 2020

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