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Marketing strategy

Agencies’ use of social content to advertise themselves

03 Feb 2021

What can brands and marketeers learn from Amazon reviews?

20 Jan 2021

What makes a cutting-edge advertising agency?

09 Nov 2020

Is there a difference between how home workout brands talk vs their customers?

06 Nov 2020

Comparing the language of real estate listings: City vs. Suburb

28 Oct 2020

Giant killers: the tale of challenger banks

23 Oct 2020

Do podcasters speak differently? An example of transcript analysis

01 Oct 2020

Analyzing the competitive landscape of the DTC mattress industry

29 Sep 2020
hard seltzer cans

Analyzing the brand messaging of competing hard seltzer brands

22 Sep 2020

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